Press
Press Kit
Resources for journalists, editors and event organisers. All copy is cleared for editorial use; please credit Woman & Business when publishing.
Biography
Short & Long Bio
Short bio (for event programmes and social media)
María Cudeiro Torruella is General Manager of Evolus for Spain, Portugal and Switzerland, leading from Basel the launch of Nuceiva® (botulinum toxin type A) in the Spanish market since June 2024. Recognised by the LSE Santander Women W50 programme and listed in Forbes' Top 100 Most Influential Women, she is also the founder of Woman & Business, a content and community platform empowering women in the business world.
Long bio (for press articles and speaker briefs)
María Cudeiro Torruella is the General Manager of Evolus for Spain, Portugal and Switzerland, based in Basel, Switzerland. Since June 2024 she has led the strategic launch of Nuceiva® (botulinum toxin type A) in the Spanish market — a complex, cross-border go-to-market undertaking that spans three territories and multiple regulatory environments.
With a career rooted in business strategy, marketing management, P&L ownership and international market development, María has built a reputation for combining rigorous commercial execution with a genuine commitment to people leadership. Her academic background includes Esade, the Universidad de Santiago de Compostela and IESE Business School.
Beyond her executive role, María is a visible public advocate for women in business and female leadership. She was selected for the LSE Santander Women W50 programme in 2022 (Organizational Leadership track, London School of Economics) and has been featured in Forbes' Top 100 Most Influential/Powerful Women lists. She is the founder of Woman & Business, a content and community platform that shares insights on management, leadership, and the belief that professional success and personal wellbeing need not be at odds.
Speaking themes
Topics she speaks on
- Female leadership in the business world
- Work–life balance without sacrifice
- Scaling businesses across international markets
- Women in the aesthetic-medicine industry
- Building a personal brand as an executive
Quick facts
At a glance
- Role
- General Manager, Evolus — Spain, Portugal & Switzerland
- Base
- Basel, Switzerland
- Recognition
- LSE Santander Women W50 2022 (Organizational Leadership); Forbes Top 100 Most Influential Women
- Education
- Esade · Universidad de Santiago de Compostela · IESE Business School
Assets
Press assets

Official portrait of María Cudeiro. High-resolution file available via the link below. Photo credit required on publication.
Download portraitLogos and additional brand assets are available on request — contact details below.
Upcoming book
Details coming soon
A book project is in development. Full details — title, blurb, cover and availability — will be announced here.